Privacy Policy
Your privacy is important to us. This policy explains how Willow Pixel Ventures handles your information.
1. Introduction
Welcome to Willow Pixel Ventures ("we," "our," or "us"). We develop and provide professional 3D Graphic & Motion Design software. We are committed to protecting the privacy of all users of our software, website (located at willowpixel.com), and related services (collectively, the "Services").
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services. By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree with this policy, you should not access or use our Services.
2. Information We Collect
We collect information to provide, improve, and secure our Services.
a. Information You Provide Directly
- Account and Purchase Information: When you register for an account, purchase a license, or contact support, we may collect your name, email address, billing address, and telephone number. Payment processing is handled by secure third-party providers.
- Communication Data: Contents of your communications with our support team, including emails, chat logs, and support tickets.
- Software Registration: License key information and activation data tied to your account.
b. Information Collected Automatically
- Software Usage Data: Anonymous data related to feature usage, system performance (e.g., GPU/CPU type, RAM, OS version), and crash reports. This helps us improve software stability and performance.
- Website Analytics: When you visit our website, we may collect information about your device, IP address, browser type, pages visited, and time spent on pages through cookies and similar technologies.
- License Validation: Periodic checks to verify the validity of your software license.
c. User Content
Our software processes the 3D models, animations, textures, and project files you create ("User Content"). By default:
- User Content is processed locally on your device
- We do not access your User Content unless you explicitly share it with us (e.g., for technical support)
- Cloud storage features (if used) are optional and clearly marked
3. How We Use Your Information
| Purpose | Information Used | Legal Basis |
|---|---|---|
| Provide and maintain Services | Account data, license information | Contractual necessity |
| Process payments and orders | Billing information, purchase history | Contractual necessity |
| Improve software performance | Anonymous usage data, crash reports | Legitimate interest |
| Customer support | Contact information, support communications | Contractual necessity |
| Marketing communications | Email address (with consent) | Consent |
| Security and fraud prevention | IP address, device information | Legitimate interest |
4. Data Sharing and Disclosure
We do not sell your personal information. We may share information in these limited circumstances:
a. Service Providers
We engage trusted third parties to perform functions:
- Payment Processors: Stripe, PayPal for secure payment handling
- Cloud Infrastructure: AWS, Google Cloud for hosting and storage
- Analytics Services: Google Analytics (anonymous data only)
- Email Services: For sending transactional and marketing emails
b. Legal Requirements
We may disclose information if required by law, such as to:
- Comply with legal obligations
- Protect against legal liability
- Prevent or investigate wrongdoing
- Protect the personal safety of users
5. Data Security
We implement appropriate technical and organizational measures to protect your information:
- Encryption: Data in transit using TLS/SSL, sensitive data at rest using AES-256 encryption
- Access Controls: Strict access limitations to personal information
- Regular Security Audits: Periodic reviews of our security practices
- Employee Training: Privacy and security awareness training for all staff
Software-Specific Protections
For our 3D & Motion Design software:
- Local project files remain on your device unless you choose cloud features
- Automatic updates include security patches
- Offline functionality minimizes data transmission
6. International Data Transfers
Willow Pixel Ventures is based in the United Kingdom. If you access our Services from outside the UK, your information may be transferred to and processed in the UK or other countries.
We ensure appropriate safeguards are in place for international data transfers, including:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions for countries with approved data protection standards
- Explicit consent for specific transfers when required
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
a. Access and Control
- Access: Request a copy of your personal information
- Correction: Update inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Restriction: Request limitation of how we use your information
- Portability: Receive your information in a structured format
- Objection: Object to certain processing activities
b. Software-Specific Controls
- Usage Analytics: Opt-out of anonymous usage data collection in software settings
- Crash Reports: Choose whether to send crash reports
- Marketing Communications: Unsubscribe via link in emails or account settings
- Cookies: Manage cookie preferences through browser settings
8. Cookies and Tracking Technologies
We use cookies and similar technologies for:
- Essential Cookies: Necessary for website functionality and software licensing
- Analytics Cookies: Understand how users interact with our website (anonymous)
- Preference Cookies: Remember your settings and preferences
- Marketing Cookies: Only with your consent, to show relevant ads
Managing Cookies
Most browsers allow you to control cookies through their settings. However, disabling essential cookies may affect website functionality and software licensing validation.
9. Children's Privacy
Our Services are not directed to individuals under 16. We do not knowingly collect personal information from children under 16.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us. We will take steps to delete such information from our systems.
10. Data Retention
We retain personal information only as long as necessary:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account information | While account is active + 2 years | Service provision, legal obligations |
| Purchase records | 7 years | Financial regulations, tax compliance |
| Support communications | 3 years after resolution | Customer service improvement |
| Anonymous usage data | 2 years | Product improvement |
| Marketing data (with consent) | Until consent withdrawn | Marketing communications |
11. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by:
- Posting the new Privacy Policy on this page with updated "Last Updated" date
- Sending an email notification to registered users
- Displaying a notice in the software for major changes
We encourage you to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have questions about this Privacy Policy or our privacy practices:
Data Protection Officer
For GDPR-related inquiries, you may contact our Data Protection Officer:
Email: [email protected]